The Second World War , was a global war began on September 3rd 1939 and ended 15th August 1945. It involved a vast majority of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis. It was the most widespread war in history, with more than 100 million people serving in military units. In a state of "total war", the major participants placed their entire economic, industrial, and scientific capabilities at the service of the war effort, erasing the distinction between civilian and military resources. Marked by significant events involving the mass death of civilians, including the Holocaust and the only use of nuclear weapons in warfare, it resulted in 50 million to over 70 million fatalities. These deaths make the war the deadliest conflict in human history.
the first commodity to be controlled was petrol, but food rationing was also introduced quite soon. On 8 January 1940, , butter and sugar were rationed. This was followed by meat, tea, jam, biscuits, breakfast cereals, cheese, eggs, lard, milk and canned fruit. Strict rationing inevitably created a black market. This was illegal, and buyers could be tricked with cheaper substitutes such as horsemeat instead of beef.
Almost all controlled items were rationed by weight, but meat, exceptionally, was rationed by price.
Fats were rationed during the Second World War, and soap was no exception. In February 1942, because of shortages of fats, whether animal, vegetable or mineral, soap rationing began. It was introduced without warning to prevent panic buying and price rises.
1940s WW2 advert for Pears Soap short supply Peggy bathtime war advertising 1945
Pears soap was going through a shortage during war time. Even though soap was rationed and in short supply it did not stop Pears advertising.
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