Thomas J Barratt is considered by many to be “the Father of Modern Advertising”.
In 1865 Thomas married into the Pears family by marring the founder Andrew Pears great granddaughter Mary Pears. Within a few months Barratt had revolutionised Pears distribution system making it more effective than ever. After this success Barratt decided to turn his hand to the sales side of the company in began using some of the most original and successful publicity schemes of its day.
The then owner of Pears, Francis Pear, feared for the company’s future and withdrew from the company leaving only a loan of £4,000 to run the company on. It was Barratt’s fearless and creative forms of promoting Pears that managed to save the brand most notably his methods of PR.
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