Thursday 12 April 2012

Pears Shilling Cyclopaedia

The most orginal advertisement of all for Pears Soap was the Little Red Shilling Cyclopaedia. it was first printed for A&F Pears by David Byrce and Son of Glasgow. it was Published in December 1897, the year of Queen Victorias Diamond Jubillee. The First addition contained an English dictionary, medical dictionary, a gazetteer  and a atlas, desk information and a compendium of general knowledge entitled "A Mass of Curious and Useful Information about things that everyone ought to know in commerce, History, Science, Religion, Literature and other useful topics of Ordinary conversation ". The idea behind the Cylopaedia was to keep the general public informed on issues of the day, to equip them of social discourse and to satisfy their curious minds for knowledge.


The idea behind the Cylopaedia was to keep the general public informed on issues of the day, to equip them of social discourse and to satisfy their curious minds for knowledge. the Cyclopaedia ranged from from hard facts to questions of etiquette.

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