Currency
In the 19th century Pears imported a quarter of a million French pennies and imprinted the Pears Soap name on them and then flung them into circulation. These pennies were generally accepted as currency and was one of pears earliest publicity stunts. There was no law against defacing foreign coins until Parliament introduced an Act which declared all foreign coins illegal tender. This lead to all the coins being rounded up and melted down but the rare few which managed to survive have become expensive collector’s items. 
Miss Pears
Miss Pears was a competition run by Pears Soap starting in 1959. Adverts were placed in newspapers which offered parents the chance to enter their daughter into the competition to be the next face of Pears and also to win a cash prize of Adverts were placed in newspapers which offered parents the chance to enter their daughter into the competition to be the next face of Pears and also to win a cash prize of £500. The competition had several conditions for entry. The child must be under 12 years of age, must be a permanent resident in the UK and is not a professional model. To enter the completion applicants simply sent in a photo of their child that was taken in the last year with some personal details and awaited the response. In 1997 market research conducted by Pears revealed that the once young family purchasers of Pears had moved to alternate brands and the new users of Pears were Style conscious single people which led to the Miss Pears competition being seen as a waste of money and a final competition was held in 1997 in which the winners mother was rushed to hospital suffering mystery illness and missed the crowning of her daughter Ella Cox.
Miss Pears was a competition run by Pears Soap starting in 1959. Adverts were placed in newspapers which offered parents the chance to enter their daughter into the competition to be the next face of Pears and also to win a cash prize of Adverts were placed in newspapers which offered parents the chance to enter their daughter into the competition to be the next face of Pears and also to win a cash prize of £500. The competition had several conditions for entry. The child must be under 12 years of age, must be a permanent resident in the UK and is not a professional model. To enter the completion applicants simply sent in a photo of their child that was taken in the last year with some personal details and awaited the response. In 1997 market research conducted by Pears revealed that the once young family purchasers of Pears had moved to alternate brands and the new users of Pears were Style conscious single people which led to the Miss Pears competition being seen as a waste of money and a final competition was held in 1997 in which the winners mother was rushed to hospital suffering mystery illness and missed the crowning of her daughter Ella Cox.
Cyclopaedia
Thomas J. Barratt who revolutionised the way Pears promoted the brand came up with several forms of promotion including the production of the Pears Shilling Cyclopaedia in 1891. The cyclopaedia contained a world atlas and pages of interesting facts from throughout the year. The cyclopaedia turned out to be so successful that one was produced every year and on several occasions more than one was produced a year depending on demand.
Thomas J. Barratt who revolutionised the way Pears promoted the brand came up with several forms of promotion including the production of the Pears Shilling Cyclopaedia in 1891. The cyclopaedia contained a world atlas and pages of interesting facts from throughout the year. The cyclopaedia turned out to be so successful that one was produced every year and on several occasions more than one was produced a year depending on demand.
Pears Annual
In the same year Thomas J. Barratt produced the Pears Annual which ran until 1925. The book promoted contemporary illustrations and colour printing. The annuals were produced every Christmas and contained Christmas stories along with adverts which came with presentation prints.
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